Press Release

FOR IMMEDIATE RELEASE:

Contact:
James Meredith - VP, Marketing & Communications
 
Phone:
972-665-1060
 
Fax:
972-665-1060
 
Tuesday, December 07, 2010
 
CINEMARK ANNOUNCES THE OPENING OF THE NEW 12 SCREEN, ALL-DIGITAL THEATRE AT TOWNE CENTRE IN CONWAY, AR

Plano, TX, December 7, 2010 - Cinemark Holdings, Inc. (NYSE: CNK), a leading motion picture exhibitor, will open a new 12-screen, all-digital movie theatre featuring a Cinemark XD: Extreme Digital Cinema auditorium in Conway, AR on Friday, December 10, 2010. The new Cinemark Towne Center Theatre, located at 201 Skyline Drive in Conway, will feature stadium seating, all-digital projection, 3D capabilities in six auditoriums, and an XD: Extreme Digital Cinema auditorium with wall-to-wall and floor-to-ceiling screens.


"We are so pleased to be opening this new state-of-the-art theatre for movie-lovers in Conway," says James Meredith, Vice President of Marketing for Cinemark USA, Inc. "The new theatre offers six 3D-capable auditoriums, so we'll be able to bring our customers a variety of film titles and provide them with a choice in how they see Hollywood's latest cutting-edge films, like the holiday season's highly-anticipated movies "Tron:Legacy 3D," "Gulliver's Travels 3D," Country Strong," "Little Fockers" and "The Chronicles of Narnia: The Voyage of the Dawn Treader 3D."


The new Cinemark XD Extreme Digital Cinema auditorium will offer a complete entertainment environment featuring a large, wall-to-wall and ceiling-to-floor screen, plush seating and a custom JBL sound system featuring crisp, clear digital sound. The digital images will be delivered by a Doremi server and a Barco digital projector. The XD auditorium will exhibit the newest movies every week, including 2D and RealD 3D pictures.


In addition to having digital projection, all 12 auditoriums will feature stadium seating, which allows customers to enjoy unobstructed views from plush, high-backed, rocker-style seats with flip-up cup holders. Other features this theatre will offer are online and kiosk ticketing, a birthday party room, a game area and a concession stand providing freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands.


Several grand opening activities and offers are planned, including radio station appearances throughout opening weekend. Other opening weekend highlights include the give-away of Cinemark goody bags to the first 50 customers Friday, Saturday and Sunday. Customers could win an electric guitar or "free movies-for-a-year at Cinemark" during the weekend festivities. Additionally, the new theatre will host a Kids & Family Day on Saturday, December 11 featuring free photos with Santa and rides on the Santa Train. Further details of these offers and a complete listing of grand opening events, advance ticket purchases and showtime information can be found at www.cinemark.com.


About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture exhibitor, operating 428 theatres with 4,938 screens in 39 U.S. states, one Canadian province, Brazil, Mexico and 11 other Latin American countries as of September 30, 2010. For more information go to www.cinemark.com.