FOR IMMEDIATE RELEASE:
New Leading-Edge Motion System Provides Moviegoers with a Unique Experience
PLANO, Texas (December 16, 2013) - Cinemark Holdings, Inc. (NYSE: CNK), one of the world's leading motion picture exhibitors has partnered with D-BOX Technologies Inc. (TSX: DBO) to provide a new dimension to movie viewing by installing their Motion Systems in two auditoriums at the Tinseltown 17 and XD Theatre in The Woodlands, TX, and the Cinemark Galleria at Pittsburgh Mills Theatre in Tarentum, PA (Pittsburgh).
The D-BOX Motion System provides an unmatched realistic, immersive experience for moviegoers. The motion effects are specifically designed to be perfectly synchronized with the on-screen action, allowing customers to feel as though they are part of the film. The new multi-sensory system adds a new dimension to movie viewing through movements and vibrations, creating a truly realistic experience.
"Cinemark takes great pride in offering our guests the best movie going experience in the industry by offering a variety of choices," states Tim Warner, Cinemark's Chief Executive Officer. "This new D-BOX system is another option for our customers to enjoy, see and feel a movie in a whole new way."
"We are really proud to be offering our motion experience to Cinemark's moviegoers in the United States," says Claude McMaster, President and CEO of D-BOX Technologies Inc. "We're thrilled to be bringing D-BOX to these markets."
The new D-BOX System had its debut in The Woodlands and Pittsburgh the weekend of December 13-15 in time for the release of THE HOBBIT: THE DESOLATION OF SMAUG which was available with the technology. For ticket purchases and showtime information for D-BOX titles, go to www.cinemark.com.
ABOUT CINEMARK HOLDINGS, INC.
Cinemark is a leading domestic and international motion picture exhibitor, operating 506 theatres with 5,794 screens in 40 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of September 30, 2013. For more information, go to investors.cinemark.com.
ABOUT D-BOX TECHNOLOGIES INC.:
D-BOX Technologies Inc. designs, manufactures and markets cutting-edge motion systems intended for the entertainment and industrial simulation industries. This unique and patented technology uses motion effects specifically programmed for each visual content which are sent to a motion system integrated into a platform, a seat or any other product. The resulting motion is perfectly synchronized with the on-screen action, thus creating an unparalleled realistic immersive experience. By reaching agreements with industry leaders in the entertainment and industrial markets, D-BOX's motion technology is gradually proving itself as a new global standard. D-BOX is a public company whose shares are traded on the Toronto Stock Exchange under the symbol DBO. D-BOX® and D-BOX Motion Code® are registered trademarks of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners. Visit www.d-box.com for more information.